Analog Advertising Rules in the Digital Market
Presented by Sean Cox, President and Stacy Koron, Vice-President, First Consulting
Technology has allowed insurers to connect with prospective customers in all kinds of ways – helping better target their market through the use of SEOs, reaching consumers wherever they are through social media and mobile advertising, and providing more personalized content through the use of AI. But while technology is evolving rapidly, insurance regulation has not changed significantly. In this webinar, we will discuss the marketing strategies insurance compliance professionals may be seeing in the workplace and discuss ways to help your company keep its marketing message fresh and exciting while still managing compliance risk.
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